WHAT IS DESIGN PROCESS?
तो क्या होती है डिजाइन प्रक्रिया?
WHY ITS IMPORTATANT?
और यह क्यों महत्वपूर्ण है
WHEN & WHERE DO WE USE IT?
हम इसका उ पयोग कब और कहाँ करते हैं?
HOW DO WE USE IT?
हम इसका प्रयोग कैसे करते हैं?
"Design is not magic - it's a process"
The design process is a structured, step-by-step approach used to solve problems creatively and develop effective solutions - whether you're designing a product, website, graphic, or system. It helps ensure that the final outcome meets user needs and works well in real life.
डिजाइन प्रक्रिया एक संरचित, चरण-दर-चरण दृष्टिकोण है जिसका उपयोग समस्याओं को रचनात्मक रूप से हल करने और प्रभावी समाधान विकसित करने के लिए किया जाता है—चाहे आप किसी उत्पाद, वेबसाइट, ग्राफिक या सिस्टम का डिजाइन कर रहे हों। यह सुनिश्चित करने में मदद करता है कि अंतिम परिणाम उपयोगकर्ता की आवश्यकताओं को पूरा करता है और वास्तविक जीवन में सुचारू रूप से कार्य करता है।
Step 1: Research
Be a Detective 🕵️
Understand the problem and gather information.
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Who are the users?
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What are their needs?
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What solutions already exist?
"School bus is always late”
Who is affected? (students, parents, school)
Why? (traffic, poor planning, delays)
Step 2: Ideate
Crazy Ideas Welcome 💡
Generate ideas and explore possibilities.
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Brainstorm multiple concepts
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Think creatively without limitations
"Rule - No idea is wrong”
Activity : “Invent a bag that can’t be forgotten” 😄
Step 3: Design
Turn Ideas into Reality ✏️
Turn ideas into actual concepts.
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Sketch layouts or create digital designs
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Plan how the solution will look and function
"no perfection needed”
Activity : 2-minute quick sketch challenge
Step 4: Prototype
Build Something! 🧪
Build a simple version of the design.
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This could be a mockup, model, or demo
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Focus on testing key features
"simple model, not final product”
Activity : Use paper to make a rough version
Step 5: Test
Let Others Try It 🗣️
Evaluate the prototype with users.
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Collect feedback
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Identify what works and what doesn’t
"exchange designs”
Activity : What’s good?, What can improve?
Step 6: Implement
Final Solution 🚀
Finalize and launch the solution.
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Develop the final product
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Deliver it to users
"ideas become real products”
swiggy, uber, instagram, blinkit
Step 7: Refine & Improve
Design Never Ends! 🔄
Design is iterative, meaning it keeps improving.
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Use feedback to make updates
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Continuously enhance the solution
"improving again & again”
Apps update all the time
"Solving real-world problems is not done by starring into your black mirror."
What do you think ‘black mirror’ means?
phones, screens, social media
We spend hours scrolling… but are we actually solving problems?
Design Happens in the Real World
Real problems exist outside the screen
We Designers:
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Observe people
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Talk to users
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Experience problems
“You can’t design for people if you don’t understand people.”
So Where Do We Start?
“Not on Google… not on Instagram…
We start with understanding the real world.”
🎯 The 4D Design Process
Let’s Get Creative
Be Curious
Discover → Define → Design → Deliver
What’s the REAL problem?
Make It Real!
(Define & Deliver) Converging phases require you to narrow down, get your ideas and approaches straight to make sense and decisions.
(Discover & Develop) Diverging phases requires you to open up and take anything possible into account or develop as many ideas and potential solutions as possible.
Discover
Research Phase
Understand the initial situation or challenge. Define what additional knowledge you need. Figure out how to obtain it. Then go out, talk to people and do your homework and research.
Define
Synthesis Phase
Understand and make sense of your research to define whether you are solving the right problem and phrase your vision accordingly.
Develop Ideation Phase
Get into the solution mode by evaluating ways and means to solve the core issues you have deduced from your research synthesis.
Deliver Implementation Phase
Design, craft, develop or do whatever it takes to turn your ideas and potential solutions into something tangible. Build, test and fail to learn and to do it again.
“You all just found some really interesting problems…”
“But here’s the thing—
Designers don’t just see problems…
they understand them deeply.”
And how we do that?
And to understand any problem, designers ask some very powerful questions…
“Think Like a Designer 🧠”
These are called the W’s of Design - our secret weapon.
WHO… WHAT… WHY… WHERE… WHEN… HOW
Who?
Who is facing this problem?
WHAT?
What exactly is problem?
WHY?
Why does this happen?
WHERE?
Where does this happen?
WHEN?
When does it happen?
HOW?
How can we solve it?
Who is the user or target audience?
Who will use the design?
What is the problem?
What needs to be designed?
Why is this design needed?
What problem does it solve?
Where will the design be used?
(Online, mobile, physical space, etc.)
When will the design be used?
Is there any time-related need or deadline?
How will the solution work?
How will it be created or implemented?
“A bad designer jumps to solutions…
A good designer asks better questions.”
Communication
Ecosystem
A Step by Step Guide, SUCHIT ASHTEKAR Faculty of Communication Design.