Basic typography
date -15th- 27th Feb. 2021
Unitedworld Institute of Design
OpenElective - Typography - Foundation
Typography is the art and practice of creating and arranging type.
It includes creating typefaces as well as implementing those typefaces within a design. Typography is important because it helps readers absorb and interpret text-based information.
important?
what
istypo
graphy
and why is it
हास
इति
History of
Typography & Typefaces
Type is everywhere – street signs, magazines, the web. Every typeface you see around you has been painstakingly and carefully planned out, and each has its own personality and vibe. But have you ever stopped to wonder how the typefaces we encounter everyday came to be? Who invented them, and why?
1400
1470
1501
1734
1757
1780
1815
1816
1920
1957
Present
Guttenberg invented movable typefaces, giving the world a cheaper way to obtain the written word. Up until this point, all written materials were done by hand, and were very costly to purchase. Guttenburg also created the first typeface, blackletter – it was dark, fairly practical, and intense, but not very legible.
Nicolas Jenson created Roman Type, inspired by the text on ancient roman buildings. It was far more readable than blackletter, and caught on quickly.
Aldus Manutius created italics – a way to fit more words onto a page, saving the printer money. Today, we use italics as a design detail or for emphasis when writing.
William Casloncreated a typeface which features straighter serifs and much more obvious contrasts between thin and bold strokes. Today, we call this type style ‘old style’.
John Baskervillecreated what we now call Transitional type, a Roman-style type, with very sharp serifs and lots of drastic contrast between thick and thin lines.
Firmin Didot and Giambattista Bodoni created the first ‘modern’ Roman typefaces (Didot, and Bodoni). The contrasts were more extreme than ever before, and created a very cool, fresh look.
Vincent Figginscreated Egyptian, or Slab Serif – the first time a typeface had serifs that were squares or boxes.
William CaslonIVcreated the first typeface without any serifs at all. It was widely rebuked at the time. This was the start of what we now consider Sans Serif typefaces. During this time, type exploded, and many, many variations were being created to accommodate advertising.
Frederic Goudybecame the world’s first full time type designer, developing numerous groundbreaking typefaces, such as Copperplate Gothic, Kennerly, and Goudy Old Style.
Swiss designer Max Miedingercreated Helvetica, the most loved typeface of our time. This was a return to minimalism, and many other simplistic typefaces such as Futura surfaced around this time period.
With the internet, we have such a vast variety of old and new typefaces available for us to peruse and use. All these typefaces give us an abundance of options and looks for our designs today, and we’re not limited by just one or two typefaces like we would have been a few hundred years ago.
There are five basic classifications of typefaces:
As a general rule, serif and sans serif typefaces are used for either body copy or headlines (including titles, logos, etc.), while script and display typefaces are only used for headlines.
Typeface
Classification of
Terms and Rules
of Typography
Assignment
Make a collage out of given stories below. You can use newspaper, magazine, any headline.
If you can't able to find out the word then go letter by letter....
Objective of this assignment is to understand the types of types. While doing this, one can went through too many words, alphabets, paragraph styles, alignment, etc,.
"Finding a correct word was so difficult for them".
Sir,
Yess!!
i am not getting i,
Try reverse exclamation !!!
outcome..
Find out the scope in negative space of typography.
Pick one word ad values give meaning, context and an expression.
js
Assignment
02
Objective of this assignment is to understand the kerning space andone can look for detail while scoping out the potential in negative space.
Pick the initial of your name and play with the thick and thins of type.
Assignment
03
Objective of this assignment is to understand family of typeface. By using thin to bold one can memorise and recall the form and the behaviour of fonts.
As a part of a group assignment you have to come up with a topic to create a newspaper article.
Everything will be created by hand along with the body and copy text.
adapt the newspaper as it.
04
Assignment
Composition
Final
Outcome
